FOR BEST RESULTS
As easy as 1,2,3 and UV!
KAIZEN’S J-Beauty 5-Step Japanese Skincare Routine
The Japanese ideal of a “suhada bijin,” or having beautiful skin even without any makeup, revolves around prevention, hydration, and gentle care instead of harshly stripping and irritating your skin.
J-Beauty’s simple 5 steps include using a great UV product year-round, and a gentle, effective double cleansing at night to prep the skin for maximum absorbency so the replenishing moisturizing steps really take.
How each step is applied to your face and neck is also extremely key. J-Beauty avoids pulling, stretching, scrubbing, and any other actions that can damage sensitive skin, and teaches us instead to pat gently and to “tap” instead of rubbing.
Unscented or extremely lightly scented and using naturally derived sources of nutrients, these dermatologist-created J-Beauty skincare products are generally very low irritant, work on most skin types, and generally have fewer allergens and ingredients that cause reaction than drugstore and department store brands.
The easiest way to remember the most effective skincare order is: Cleaning, Prepping, Treating, Protecting.
CLEANSE (Double Cleansing)
1. Gentle Oil Cleansers
Makeup/Sebum/Environmental Irritant Removal
A gentle oil cleanser dissolves makeup, sunscreen, sebum, and other oil-based waterproof irritants, leaving even oily skin squeaky clean without feeling greasy or dry.
At night unless sebum buildup is extreme; people with oily skin often do this double-cleansing step both morning and night.
Add a little water to the product to emulsify, then pat gently into skin (don’t rub!). Let it “melt” into skin and set so it dissolves the contaminants, then wipe off gently or rinse off with water.
Brown Algae Extract, Bacillus Ferment, Castor Oil, Vitamin E, Apple Fruit Water, Asparagus Extract
2. Water-Based Cleansers
Sweat, dirt, and grime need a water-based cleanser to unclog pores and get an ultimate clean. Like the oil-based cleansers, it cleanses both oily and dry skin without stripping and leaves clean, healthy, glowing skin primed for the next steps.
Morning and evening.
The key with these products is big lather. Use a net or hands to create big, soft, pillowy foam, and then pat it, NOT scrub it, onto your face and neck. Friction and pulling and scrubbing can hurt or irritate sensitive and aging skin. J-Beauty’s 2-step cleansing cleans deeply without the irritation.
Tanakura Clay, Marine Silt, Marine Algae Extract, Brown Algae Extract, Stem Cell Extract, Apple Fruit Water
3. Toner, Essences, Liquid Lotions
After your face is clean, you need to get ready for the next steps of skincare.
This step is mostly ignored in American and European skincare routines, or used instead of cleansing, but it’s a crucial step in the suhada bijin process because these products help balance PH levels, tone pores, and prep for better absorption with water-based primers.
So what’s the difference between toners, essences, and liquid lotions?
- Toners: Best for oily skin types, a clear, often astringent liquid
- Essences: Good for combination skin, a clear, silky, slightly refreshing liquid
- Liquid Lotions: Best for dry skin, a refreshing, milky, and rehydrating liquid
In the U.S., toners are often harsh and alcohol-based and strip the skin to give a sense of pore cleansing/tightening, but Japanese toners are generally alcohol free, relying on natural astringents for pore minimization. Essences and toners are similar, but each is used for different skin types.
Morning and evening after cleansing.
This step is best applied by gently using a gauze pad across your entire face and neck.
Gauze is often better than cotton because it absorbs less and wastes as little toner/essence/liquid lotion as possible.
Hot Spring Water, Fullerene, Arbutin, Stem Cell Extract, Niacinamide
4. Serums, Treatments, Masks, Eye Creams & Gels
This is the focused step where you treat your specific concerns and deeply nourish your skin to make it healthy, glowing, and refreshed. Spot treatments, replenishing masks, and eye creams go on your cleaned, primed skin ready for maximum absorption.
Morning and evening after the prep stage, as needed.
Treatments: Gently press into skin using a tapping motion
Sheet Masks/Masks: Gently smooth onto skin, relax for 10-20 minutes, then remove and pat in extra essence. (Don’t rinse!)
Eye Creams/Gels: Use your little finger to gently tap the cream or gel all around eyes.
Fullerene, Bacillus Ferment, Red Algae Extract, Stem Cell Extract, Apple Culture Cell Extract, Retinol
PROTECT / LOCK IN NUTRIENTS
5. UV Creams, Sunscreen, Moisturizers
To lock in the moisture from the previous steps and protect your skin from damage.
UV Creams: Morning, every day of the year; these UV lotions are designed to protect from UV damage and to keep moisturizers locked in, and can be used under makeup. Reapply throughout the day as needed.
Moisturizers: Heavy moisturizers are best used at night to lock in moisture and keep resting skin refreshed, and don’t work well under makeup.
UV Creams: Pat into face and neck, covering entirely.
Moisturizers: Pat into skin with fingertips
Stem Cell Extract, Rice Germ Oil, Oligopeptide, Ascorbyl Phosphate Palmitate, Artichoke Leaf Extract
Treatments, not torture
Be nicer to your skin.
In advertising for skin products in the U.S., we often see phrases like "fighting sign of aging" and "attacking wrinkles and fine lines" and "destroy sun damage".
We don't want you to wage a war with your face, we want to help you get the same results, but gently.
Why Japanese Skincare, Now?
Meet our Founder
Not to be cliche, but our products are all tested and used by our KAIZEN team. Learn more about us and J-Beauty, here.